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Optimize EEAT for better ranking

Discover the importance of EEAT for SEO: Expertise, Authoritativeness, and Trustworthiness. Dive into the strategic benefits of integrating EEAT principles to enhance search rankings, boost organic traffic, and strengthen brand reputation.

Published on 12/05/2023Sébastien Vassaux

What is EEAT?

EEAT stands for Expertise, Authoritativeness, and Trustworthiness. It’s a framework used by Google and other search engines to evaluate the quality of web content.

Strategical Benefits of Taking EEAT into Consideration

  1. Improved Search Rankings: Websites that demonstrate high EEAT are more likely to rank higher in search engine results pages (SERPs).
  2. Enhanced User Trust: When users find content from an authoritative and trustworthy source, they’re more likely to trust the information, leading to better user engagement and lower bounce rates.
  3. Protection Against Algorithm Updates: Google often updates its algorithm to reward high-quality content. Prioritizing EEAT can safeguard your website against negative impacts from these updates.
  4. Increased Organic Traffic: As EEAT improves your search rankings, it naturally drives more organic traffic to your site.
  5. Higher Conversion Rates: Trustworthy content can lead to better user engagement and higher conversion rates as users trust the information they read.
  6. Enhanced Brand Reputation: Emphasizing expertise, authoritativeness, and trustworthiness can boost your brand’s reputation, making users more likely to return to your site or recommend it to others.

Optimize EEAT Best Practices with Reboom

Set Up Your Theme

Your theme encompasses key elements that enhance your EEAT:

  • Update all placeholders with company-specific information. Use terminology consistent with your content's theme.
  • Include a Terms and Conditions page: draft your own or utilize the AI-assisted feature.
  • Connect your social media profiles.
  • Incorporate a Privacy Policy page: draft your own or take advantage of the AI tool.
  • Feature an About Us page: craft your own or use the AI-assisted option.

Associate Authors with Your Topics and Articles

Showcasing authors bolsters your EEAT:

  • Add authentic authors via the Smart Hosting -> Authors tab: prioritize individuals with significant online presence, whom Google recognizes as thought leaders (like your CEO, CMO, etc.).
  • Link authors to topics in the Manage Clusters section.

Write effective bios

  1. Use words and phrases in the bio that closely relate to the main subject of the content.
  2. Showcase relevant academic or professional qualifications that enhance credibility in the content area.
  3. Highlight specializations or expertise that directly align with the content's focus.
  4. Mention practical skills or experiences that are pertinent to the content's theme.
  5. Express personal interests or pursuits that complement and enrich the content topic.
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