Semantic clusters
Help desk2 min

Categorize keywords into semantic clusters

Improve SEO with semantic clustering: enhance relevance, increase visibility, and future-proof your strategy. Get details on the benefits in this concise guide.

Published on 10/17/2023Sébastien Vassaux

Semantic clusters, in terms of SEO, refer to the grouping of related keywords and topics within a website's content. It involves organizing and structuring the content in a way that creates a thematic relationship between different pages or sections.

Benefits of Semantic Clusters for SEO

  • Enhanced Relevance and Context: Improved user experience by organizing content and increased keyword coverage.
  • Improved Search Engine Visibility: Higher rankings and featured snippets/rich results.
  • Future-Proofing Your SEO Strategy: Voice search optimization and entity-based search.
  • Improved Internal Linking and Site Architecture: Logical content structure and strategic internal linking.
  • Authority and Trust Signals: Expertise/authoritativeness and natural language processing (NLP) signals.
  • Targeted Content Development: User-centric approach and comprehensive coverage of subtopics.

How to categorize reboom keywords into semantic clusters

Define semantic clusters

Within the reboom interface, go to the left sidebar and click "clusters".

You can make a list of clusters under which keywords will be associated. Those clusters will be associated to a pillar page which will reference all subpages.

Import clusters along with keywords

When you create or import keywords, you can associate a cluster.

If the cluster does not exist, it will be created and you can edit it in its dedicated view.

Auto assign clusters with matching rules

A cluster can be associated to a list of words. If any of the words is contained within the keyword the page is written for, the keyword will be associated to this cluster if not importer before

Auto assign with LLM fallback

When generating pages for keywords, if no cluster is defined, a LLM prompt will be used and given your clusters as input.

It will batch associate your keywords to the right clusters before rendering the page.

This keyword / cluster strategy is meant to drive a lot of traffic to your website.

Web visitors will explore the content created in which we introduce CTAs and blocks detailing your value proposition.

Visitors will in turn click on those links and reach your website.

For better SEO performance, it is recommended to link reboom pages to your own dedicated pillar and landing pages, not your generic homepage, as it would not bring semantic cohesion. You would convert less.

If you are not familiar with how to organize your own website properly, check our agency offer:

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We help you get actionable insight to build an internal growth machine. We'll go over the basics very fast and we'll ask you to implicate an internal developer to build automations that will save your marketing & sales teams hundreds of hours.

Check out detailed instructions to set up a subfolder

This set up is for advances users but can provide dramatic improvement of SEO gains.

At reboom, we can suggest a few freelancers who can help you set this up.

Subdomain to Subfolder: The Simple Cloudflare Reverse Proxy | SammySEO

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